Faerie Cakery is a fictional bakery that specializes in creating diverse cupcakes, cakes, and other treats that are based on Scottish myths and legends. This project was inspired by a class assignment to take a food and country and turning it into a business. The product you see now is a rework of the original concept. The development will be displayed below.
Early Sketches, Process, & Iterations
Initial Sketches for Faerie Cake
Primary Logo Ideas and Designs
Secondary Logo designs, typefaces, and sub mark
Faerie Cake Bakery Brand Identity with logos and color palette
Faerie Cake Bakery Example Touchpoints
Made in Adobe Dimensions and Adobe Illustrator.
Menu
Cupcake box
To-go bag and napkin
Business cards
Faerie Cake Brand Rework
The inspiration behind the rebranding of the previous Faerie Cake Bakery brand was to expand on my design skills and provide a more thorough snapshot of the company. The name was altered to reflect the focus of products offered by the company. The mission and vision were given more clarity and the overall design shifted to a cleaner, more professional look without losing the playfulness of the original design.
The Faerie Cakery Brand Identity Guide
The brand identity guide was created in Adobe InDesign using different assets that were created using Adobe Illustrator and Adobe Photoshop.
Faerie Cakery Example Touchpoints
Made in Adobe Photoshop
Faerie Cakery Business Cards
Faerie Cakery Menu
